Pricing designed for operator-led growth

Choose the plan that fits how your business actually runs.

Start with the essentials, then unlock more contacts, branded email, AI help, and team visibility as the operation gets more sophisticated.

14-day free trial on paid plansNo credit card requiredCancel any time
Plans

One platform, sized for different stages of execution.

MonthlyAnnual 2 months free
Free

Enough to see if FollowThrough fits the way you work.

$0/ forever
  • 1 user
  • Up to 25 contacts
  • Pipeline & tasks
  • Email notifications
Solo

For solo operators ready to run a real follow-up system.

$29/ month
  • 1 user
  • Up to 500 contacts
  • Unlimited tasks & reminders
  • Full pipeline management
  • Outbound email + templates
  • SMS messaging (100/mo)
  • Square & Clover integrations
  • Retention & behavior reports
  • 15 AI summaries per day
Most Popular
Growth

Full AI, loyalty, and bookings for operators scaling up.

$69/ month
  • 1 user
  • Up to 2,500 contacts
  • Everything in Solo
  • Full AI suite: deal autopsy, playbook, writer
  • Unlimited AI report summaries
  • Loyalty & rewards module
  • Booking & operations module
  • SMS messaging (unlimited)
  • 1 branded sending domain
  • Email open & click tracking
  • Public API access
Business

For teams that need accountability, visibility, and scale.

$149/ month
  • Up to 10 users
  • Unlimited contacts
  • Everything in Growth
  • Team dashboard & activity feed
  • Role-based access control
  • Shared templates & sequences
  • Multiple branded sending domains
  • Unlimited AI usage (team pool)
  • Priority support

Priced on real usage

Plans scale by contacts and team size — the two things that actually grow with a real business. No surprise feature gates mid-workflow.

AI that earns its cost

Deal autopsy, living playbook, and AI summaries are included in Growth and above — not metered add-ons that empty a credits bucket.

One upgrade path, no dead ends

Every tier builds on the last. Move from Solo to Growth to Business without losing settings, templates, or integrations.

Flexible plans for growing customer operations

Start simple now. Add more power when the workflow demands it.

FollowThrough is built to scale from solo follow-up discipline to a more complete operating system with loyalty, branded email, AI, and team visibility.