FollowThrough gives restaurants a simple way to build a real customer list, automate follow-up messages, and run a loyalty program that keeps your regulars coming back, without depending on social media or third-party platforms.
Build a real email list of past diners. When you have a new menu, a special, or a slow night to fill, you can reach them directly without paying a platform.
Automatically send a birthday message with a complimentary dessert or a discount. Guests feel remembered, and they book a table to celebrate.
Run a digital stamp card, 10 visits, free entrée. Guests scan at the counter or server station. No paper cards.
FollowThrough replaces the scattered mix of spreadsheets, email tools, and paper punch cards with one system that runs on autopilot.
Start FreeA restaurant owner sends a short campaign every Sunday afternoon, a Monday special for loyalty members. It goes to her full guest list. She consistently gets 10–15 extra covers on Mondays that used to be dead. No advertising spend, just her own customer list.
A neighborhood bistro asks for birthdays and anniversaries when guests sign up for the loyalty program. FollowThrough sends an email a week before each occasion, a warm note and a small perk. The owner says it's the best marketing she runs. It converts because it's personal.
When a restaurant rolled out a seasonal menu, they sent an email to 300+ past guests with a preview of the dishes and a first-week reservation link. They were fully booked the first weekend. Compared to an Instagram post that reached a fraction of followers.
A new restaurant started collecting emails on a tablet at the host stand, just name, email, birthday. Within 6 months, they had 500+ contacts. They now run campaigns, birthday promos, and a loyalty program from that one list. No third-party app owns the relationship.
Not directly yet, integrations are on the roadmap. Most restaurant owners add new guests manually or through a simple sign-up form at the host stand or on a table card. It takes less than a minute per guest.
Yes. Loyalty is separate from reservations. Guests get a digital pass by email and check in with a QR code, at the counter, with a server, or at the bar. No reservation system needed.
You write it, FollowThrough handles the delivery. Most restaurants keep it short: a warm message, a small perk (complimentary dessert, 10% off their next visit), and a link to make a reservation.
Yes. You can add custom fields and filter contacts by visit count, last visit date, or any tag you create. So a "we miss you" campaign goes to lapsed guests only, and a VIP perk goes to your top regulars.
Start with follow-up. Add loyalty. Run campaigns. All from one place, without stitching together separate apps.
14-day free trial. No credit card required.